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This web site has the following in the homepage, "The cool new way to celebrate weddings." We noticed that the web page also stated " Capture and share moments real-time." It also said " We ensure you dont miss out on a single moment experienced by your guests. Get all the pictures of every function compiled at one place and shared with all your loved ones. So even when you are sitting at the mandap, you are not really missing out on the fun happening around. Its all there! Share all events-related information with all your guests in one go." The header had wedding photo app as the highest ranking optimized keyword. It is followed by wedding app, wedcraze, and my wedding app which isn't as ranked as highly as wedding photo app. The next words wedcraze.com uses is wedding application. wedding photo sharing app was included and might not be understood by search parsers.